LISA USHINO
Social-first Creative Branding
I’m a Creative Director and brand marketing executive with over ten years of experience in fashion, beauty, and lifestyle. Starting my career as a professional ballet dancer shaped the way I think about movement and visual storytelling, and I bring that perspective to every campaign I lead. I develop impactful social content, design branded programs, and help build strong communities for brands like Gaynor Minden, where I led the creation of ambassador programs and transformed interview series with more cinematic storytelling.
My experience covers a broad range of marketing projects; everything from running influencer partnerships and producing branded podcasts to launching new products and collaborating with creative teams. I excel at coordinating teams, managing international logistics, and using analytics to guide creative strategy. I’m passionate about creating work that not only elevates brand identity but also connects with audiences in memorable ways, especially in the worlds of dance, fashion, and lifestyle.
P R E V I O U S L Y W O R K E D W I T H