Branding
Creative Development
Branding
I collaborated with the VP of Art and Marketing at Gaynor Minden to develop and launch the Muses, a fresh ambassador program designed to resonate with Gen Z and millennial audiences. The initiative required crafting an inclusive, gender-neutral brand identity that would complement existing ambassador programs while establishing its own distinct presence.
My role involved creating a comprehensive visual strategy encompassing color palettes, imagery guidelines, and brand messaging that would appeal to younger demographics. Through careful consideration of current market trends and brand values, I helped establish a cohesive visual language that bridges generational gaps while maintaining Gaynor Minden's established brand equity.