Interview Series Production and Direction

Videographer & Editor

Interview Series Production and Direction

I transformed Gaynor Minden's interview series from basic white-wall recordings into dynamic, cinematic content that authentically captures each artist's story. Taking full creative control of the series, I revolutionized the production value by incorporating atmospheric ballet studio locations, professional lighting design, and choreographed dance sequences.

As the project's director and producer, I oversee every aspect of production: from location scouting and interview development to final editing. My strategic approach includes crafting questions that reveal each ambassador's unique journey while maintaining brand alignment. The resulting content serves multiple platforms - from website features and global retail displays to trade show presentations and advertising campaigns - delivering polished, engaging narratives that elevate both the ambassadors and the brand.

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Photoshoots and Product Staging: A Creative Approach

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Creative Production Management